Metro and local jurisdictions have been working with Brink Communications to tackle the problem of recycling contamination. They conducted surveys and focus groups for the general public and the Latinx community to better understand why people recycle, what they know and don’t know about how to recycle right, and how we can better communicate to make it easier.

The result is a new region-wide campaign that is going to make your job as a Master Recycler a whole lot easier – and even more fun!

Come to learn about the new Recycle or Not Campaign.

• Learn about why people put the wrong things in the recycling.

• Hear about their strategies to “transcreate” materials for the Latinx community instead of just translate them.

• See the new online site where people can post pictures to find out if something is recyclable.

• Check out the new materials featuring “Star Trash”.

• Hear strategies to reply to disappointment that we can’t recycle things that don’t belong.

• Practice using new messages designed to respond to these concerns.

RSVP masterrecycler@portlandoregon.gov

PS. This is a great time to “refresh” your own knowledge, as well!